Start with talent. Finish with strengths.
August 6, 2018
The last several years fractional executives have become a real thing in the world of business. I've seen it mainly in the Marketing discipline, but it happens in IT and Operations as well. Over the last 30 days I have been in a fractional CEO role with a small restaurant franchisee looking to scale growth in Austin, Texas. It's been an interesting position to be in, and I've learned a great deal as well as been able to validate what I teach in a real-world environment. There have been a few things that I've learned that I want to share that someone looking at a role like this might find helpful, and also some things to watch out for.
June 29, 2018
When a brand loses what made it special, that loss is always rooted in losing the culture that made the company what it was. While brands certainly need to reinvent themselves along the way and revise the brand narrative, changing the DNA of the brand should not be part of the equation. Are you listening Chipotle?
June 19, 2018
For many years countless people have written about hustling as hard you can and push for everything you want. Don’t let up. Get it all. Get everything you want. Make sacrifices. You have to give up things you love in order to get what you really want. Reading that stuff makes you feel energized for a season. It makes you feel like you can climb mountains and maybe even move mountains. It makes you feel like there is no obstacle you can’t overcome and no goal you can’t achieve. And that all sounds and feels great...until it doesn’t.