In the October 2013 issue of Fast Company tucked away in the Fast Company Create section is a short little article & video on Ricky Gervais discussing how he learned to write. I thought this was one of the best things I have read on the subject of writing.
In the article he shares a few great things he learned along the way that have helped him become a better writer.
- Write about what you know.
- Being honest is what counts.
- Make the ordinary extraordinary rather than trying to find the extraordinary first, because the extraordinary doesn’t initially connect with the audience you are writing for.
- Make the audience as fascinated about a subject as you are. Real life does that.
As I listened to what he shared I was struck about how simple and profound his ideas were. And how right on he was. I think sometimes we try too hard to connect and make our point. Let your ideas stand on their own. Keep it simple and let your audience do the work of engaging with your ideas, or choosing not to.
Less is more. If we write what we know about, and are honest, we have the ability to make the ordinary extraordinary and make a genuine connection with our audience.