How Ricky Gervais Learned How To Write


In the October 2013 issue of Fast Company tucked away in the Fast Company Create section is a short little article & video on Ricky Gervais discussing how he learned to write. I thought this was one of the best things I have read on the subject of writing.

In the article he shares a few great things he learned along the way that have helped him become a better writer.

  1. Write about what you know.
  2. Being honest is what counts.
  3. Make the ordinary extraordinary rather than trying to find the extraordinary first, because the extraordinary doesn’t initially connect with the audience you are writing for.
  4. Make the audience as fascinated about a subject as you are. Real life does that.

As I listened to what he shared I was struck about how simple and profound his ideas were. And how right on he was. I think sometimes we try too hard to connect and make our point. Let your ideas stand on their own. Keep it simple and let your audience do the work of engaging with your ideas, or choosing not to.

Less is more. If we write what we know about, and are honest, we have the ability to make the ordinary extraordinary and make a genuine connection with our audience.

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Bobby Shaw

I am a former restaurant company executive with a passion for developing existing and future leaders to achieve high standards. I love helping organizations develop strong people cultures with an emphasis on leadership development that result in top-notch operations and better business results. I have over 30 years in the restaurant business in all facets of operations, from my start at McDonald's in the grill area in 1984 to overseeing 200+ restaurants with Chipotle Mexican Grill from 2002-2012 to leading Freebirds World Burrito's resurgence from 2013-2016 to working with the Salad and Go restaurant startup as CEO in 2016/2017. My real world experience transcends the typical operations background with a focus in leadership development and coaching. At the core of my background and experience, I believe that how leaders get results is just as important as getting them, and what got them where they are, won't necessarily get them where they want to go. I work closely with individual leaders and companies to improve their results through understanding how their strengths impact the overall results. My goal is to help business leaders and companies learn how to leverage the strengths of their employees by understanding their strengths and what they’re good at, and using that knowledge to positively impact their entire organization.

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