War of Words


More words are spoken in today’s society than in any other time in history. The information age has ushered in an era where there is constant communication all day, every day. 24 hour news, the internet, and social media have made it all but impossible to escape the fever pitch of being in touch. The words being spoken online, in text messages, phone calls, and in person are all competing for our time and attention. Many of those words aren’t needed and much of what is communicated gets lost in translation and the result is frustration on the part of the communicator and the person the communication is intended for.

While we can’t control the amount of information being shared through technology and CNN we can take some steps to improve the way we communicate personally.

Here is how to help improve communication without over-communicating and make the world a better place in the process:

  • Choose your words carefully for maximum impact.
  • Use fewer words.
  • Allow for silence. Quit trying to fill the gaps in conversations with more words.
  • Listen more. Speak less.
  • Ask great questions but ask them clearly.

Now more than ever less really is more.

Published by

Bobby Shaw

I am a former restaurant company executive with a passion for developing existing and future leaders to achieve high standards. I love helping organizations develop strong people cultures with an emphasis on leadership development that result in top-notch operations and better business results. I have over 30 years in the restaurant business in all facets of operations, from my start at McDonald's in the grill area in 1984 to overseeing 200+ restaurants with Chipotle Mexican Grill from 2002-2012 to leading Freebirds World Burrito's resurgence from 2013-2016 to working with the Salad and Go restaurant startup as CEO in 2016/2017. My real world experience transcends the typical operations background with a focus in leadership development and coaching. At the core of my background and experience, I believe that how leaders get results is just as important as getting them, and what got them where they are, won't necessarily get them where they want to go. I work closely with individual leaders and companies to improve their results through understanding how their strengths impact the overall results. My goal is to help business leaders and companies learn how to leverage the strengths of their employees by understanding their strengths and what they’re good at, and using that knowledge to positively impact their entire organization.

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