June 1, 2019
September 11, 2018
Hi my name is Bobby Shaw, and I'm a One Trick Pony. At least that is how some people see me in this industry. A One Trick Pony is defined as 'a person or thing with only one special feature, talent, or area of expertise'. And that's not really true of course, but I do have an intense focus on culture and people development in the restaurant business and I won't apologize for that. That intense focus has also produced some kick ass results over the years and while I'm certainly proud of that, I am even more proud of the teams of people I have led through the years that have delivered those results.
September 8, 2018
When we lead with authenticity and boldness we are telling a story with spirit. People get inspired. Change happens. And everyone gets better. I’ve often heard it said that leadership isn’t taught, it’s caught. I think that is absolutely true. In the restaurant business I often see leaders with their heads down and trudging through the shift, and as the shifts turn into days, trying to will better things to happen. But they fail to realize that “willing something” to happen will never result in sustainable, reproducible, great results.
August 6, 2018
The last several years fractional executives have become a real thing in the world of business. I've seen it mainly in the Marketing discipline, but it happens in IT and Operations as well. Over the last 30 days I have been in a fractional CEO role with a small restaurant franchisee looking to scale growth in Austin, Texas. It's been an interesting position to be in, and I've learned a great deal as well as been able to validate what I teach in a real-world environment. There have been a few things that I've learned that I want to share that someone looking at a role like this might find helpful, and also some things to watch out for.
June 29, 2018
When a brand loses what made it special, that loss is always rooted in losing the culture that made the company what it was. While brands certainly need to reinvent themselves along the way and revise the brand narrative, changing the DNA of the brand should not be part of the equation. Are you listening Chipotle?
May 22, 2018
Much like the best days at Chipotle, my desire is to come alongside an organization and lead at a high level to help drive results by ensuring high performing teams have a chance to contribute to the organization, while reproducing others to do the same. Developing strong leaders and building cultures that support growth are the things I excel at, are my passions, and are the foundations that I have built an entire career around.
May 2, 2018
One of the realities of leadership is that we don’t always know the answer to the problem that needs to be solved, or we don’t have complete clarity on how to move forward. While these moments of uncertainty can be frustrating, it gives us an opportunity to sit with a problem or a situation and focus on what we DO know...
May 1, 2018
A few years ago as I was working on strategic planning with my leadership team and we were outlining the key performance initiatives and what we were going to do the following year to continue driving results, I said the phrase "we need to protect our investment".
April 30, 2018
My favorite drummer is Neil Peart of RUSH. He’s also my favorite lyricist. I’m hard pressed to think of another musician whose words have made me think as hard as his have. He’s also an author and his writings have inspired me in the same way.
April 26, 2018
...I latched onto that vision and along with so many thousands of other people, we believed. We believed that food with integrity was the key to accomplishing that vision. We told the story on a shoestring marketing budget. We hit the streets. We did events. We did fundraisers to support local organizations. We bought lunches for guests when they brought new people in. We believed. We saw people camping out on sidewalks for new restaurant openings when we went to new cities and states. We saw lives change, both in our employees and in our guests. We made the world a better place by supporting our local farmers and by standing up to industrial farming. We believed.