Chipotle: Losing My Religion
April 26, 2018
...I latched onto that vision and along with so many thousands of other people, we believed. We believed that food with integrity was the key to accomplishing that vision. We told the story on a shoestring marketing budget. We hit the streets. We did events. We did fundraisers to support local organizations. We bought lunches for guests when they brought new people in. We believed. We saw people camping out on sidewalks for new restaurant openings when we went to new cities and states. We saw lives change, both in our employees and in our guests. We made the world a better place by supporting our local farmers and by standing up to industrial farming. We believed.